This is a cool new feature that the PS3 has. Basically it's a social network where you create your own character, you're given an apartment (overlooking the ocean) and you can go out into the courtyard, go to a rave, go shopping (you can buy furniture and clothes and stuff for your character, using real money (You won't see me doing it).
There's a movie theatre (It has movie previews and music videos), a bowling alley where you can go bowling (I didn't - all the alleys were taken. They really need to do something about that), play video games or pool.
It's actually quite excellent. I'm sure it's better if I had heaps of PS3 friends (so far it's just HECK! and my brother in law). But it's cool for what it is. I like the thought and effort put into it, though I wish there was a way to earn better housing (You can buy a new house for like 5 bucks) and clothes and stuff. And you can't add a beard to your avatar, which messes me up since I've got a huge ass beard.