Paul McCartney backs 'Meat Free Monday' to cut carbon emissionsFormer Beatle, Chris Martin and Sheryl Crow launch campaign to reduce meat consumption to tackle climate change.
Sir
Paul McCartney has followed in the footsteps of
the world's leading climate scientist and a
small Belgian town by calling on people to go meat-free one day a week and cut
carbon emissions.
Backed by celebrities ranging from Chris Martin to Sheryl Crow, McCartney today launched his
Meat Free Monday campaign asking households to cut out meat on Mondays and slow global warming.
"I think many of us feel helpless in the face of environmental challenges, and it can be hard to know how to sort through the advice about what we can do to make a meaningful contribution to a cleaner, more sustainable, healthier world," said McCartney. "Having one designated meat free day a week is actually a meaningful change that everyone can make, that goes to the heart of several important political, environmental and ethical issues all at once."
Reducing meat consumption didn't just slow
climate change, he said, but would help to fight global hunger and improve the welfare of animals.
Last year the world's leading authority on climate change, Dr Rajendra Pachauri,
told the Observer that going meat-free once a week was the "most attractive" way for individuals to reduce emissions. Earlier this year The Guardian revealed that
hospitals in the NHS were taking meat off menus as part of a strategy to cut greenhouse gas emissions, while just last month the Belgian town of
Ghent announced plans to make every Thursday a meat-free day.
The links between meat and climate change have been well-known for several years. A
UN study in 2006 showed that the livestock industry was responsible for a staggering 18% of man's global greenhouse gas emissions, partly
because of deforestation in the Amazon.
McCartney's meat-free mission will be supported by several high-profile chefs, including
Giorgio Locatelli and
Yotam Ottolenghi, who have created
vegetarian recipes for the campaign's website.
Linda McCartney Foods is also promoting the message, while
Oliver Peyton and other restaurant owners will be highlighting meat-free dishes. The ongoing campaign hopes in future to measure the number of people switching to meat-free Mondays and reducing CO2 emissions.
McCartney's move follows last week's government reshuffle that now sees two vegetarians, Jim Fitzpatrick and Hilary Benn, holding the two most senior positions at the Department for Environment,
Food and Rural Affairs.
http://www.guardian.co.uk/