Michael meets with some advertising people who show him a copy of the ad they've worked out for Dunder Mifflin. Michael, of course, thinks he can be more creative than them and sends them off so he can make his own ad.
The problem I have with this episode was the ad was kind of good, it just needed polishing up. For real, though... what's with all this heart-warming crap in the Office lately? LAME! I don't even remember there being much of a joke in this episode.